I help founders and product teams turn complex ideas into clear, useful digital products. Based in the San Francisco Bay Area, I work across product strategy, interaction design, and design leadership.
Former Head of Design at Shippo and Zendesk’s first design hire, later Product Design Director. Now working independently with founders and product teams on product strategy, interaction design, and new product development.
I believe design bridges the gap between complex technology and everyday human experience. It is not just about creating screens, but about shaping a clear story, clarifying what matters, and making the next step feel natural.
Good design begins with people—their needs, motivations, context, and limitations. Technology should adapt to them, not the other way around.
Every product should make it clear where people are, what matters, and what to do next.
Making something simple requires prioritization, editing, and the confidence to remove what does not serve the experience.
Every element should earn its place. The goal is clarity, stronger decisions, and more room for what truly matters.
